About Me

Michael McCrae
Michael McCrae spotlight
I'm on the left. Photo is from Women In Mining, which was profiling business leaders in the resource sector.

I'm a media leader with 20+ years of experience uncovering emerging trends and driving revenue growth. I hold an MBA and CMA.

I was the co-founder and publisher of MINING.com. In the 2010s, the owners of MINING.com lacked a business model to monetize the domain. Following the same path set by Business Insider and Huffington Post, I helped transform MINING.com into a digital-native news site. While competitors were focused on maintaining their print businesses, we came to dominate the digital space as reading habits shifted, and MINING.com became the leading news site in the resource sector. The site grew to over 1.2 million pageviews and a massive email list of 500,000 subscribers. Our audience was highly valued by advertisers, and our clients included Fortune 500 companies like Exxon and Caterpillar.

As an anchor, I've conducted over 100 CEO interviews. Highlights include Barrick Gold's Mark Bristow, Newmont's Tom Palmer, Lundin Mining's Adam Lundin, and Jigar Shah, director of the Loan Programs Office in the US Department of Energy.

"At MINING.com, Michael has built one of the most impressive natural resources websites in just a few years. The man works tirelessly to grow his publication, sets high standards for his writers, and motivates them to create their best work."
— Tommy Humphries, Retired CEO
"Michael is a master at taking complex information and putting it into words that engage the reader and make them care. He's passionate about his craft and drills deep to get to the heart of things."
— Chris Bryan, Public Affairs Manager, City of Burnaby