“We in media think the value is in the content, and it is not, it is in the relationship,” said Jeff Jarvis on This Week in Google.

“I went to lunch with the former president of a big network news corporation and he said: ‘You know, Google and Facebook and all these companies use our steel to make their cars. They don’t value our content.’ And I said ‘No it is the contrary: Mark Zuckerberg values more content than you do. All you value is what you make. You think all you value is encased in your content, and [Mark] sees value in content made by lots of people, and he extracts that value in a different way.'”